E-Commerce & Digital Marketing Coordinator at Leading Edge

We are looking for a dynamic and results-driven E-Commerce & Digital Marketing Coordinator to lead our online sales and marketing initiatives. The ideal candidate will have solid experience in managing e-commerce platforms, executing data-driven digital campaigns, and optimizing online visibility to drive business growth. If you are passionate about e-commerce, digital marketing, and analytics, this is the perfect opportunity for you.

Requirements:

Education:

Bachelor’s/Honors in Business Administration (BBA), major in Marketing.
Minimum 5 years of relevant experience in e-commerce and digital marketing roles.

Additional Requirements:

Proficient in managing digital advertising platforms such as Google Ads and Facebook Ads Manager.
Hands-on experience with SEO/SEM, WhatsApp marketing, and email marketing tools.
Familiarity with WordPress website management and plugin optimization.
Strong analytical skills with experience in generating detailed marketing and performance reports.
Excellent communication and project management skills.
Ability to multi-task, prioritize effectively, and independently lead digital marketing initiatives.

Key Responsibilities:

Primary Objective:

Take full ownership of all digital and e-commerce activities to increase sales, boost conversion rates, and drive revenue growth.

E-Commerce Management:

Manage product listings, inventory, and pricing across all e-commerce platforms and marketplaces.
Conduct thorough product research to identify trending and profitable items.
Ensure compliance with marketplace guidelines and implement best practices.
Analyze sales performance, identify trends, and prepare regular performance reports.

Digital Marketing Strategy:

Plan, launch, and optimize paid ad campaigns across Google, Meta, and other platforms.
Lead SEO and SEM strategies to increase organic traffic and visibility.
Design and implement targeted campaigns through email, WhatsApp, and SMS marketing.
Keep up-to-date with emerging digital marketing trends and competitive activity.

Website & Content Oversight:

Manage and regularly update the company’s WordPress website.
Optimize content for SEO and ensure seamless user experience.
Coordinate with the graphic design team to produce eye-catching visuals and promotional materials.
Develop interactive content and promotional strategies to draw customers to the physical showroom.

Analytics & Reporting:

Monitor digital performance using tools like Google Analytics and Meta Business Suite.
Generate insightful reports highlighting campaign performance and recommendations for improvement.